THE PROBLEM
The painting process has many steps that consumers need help to navigate.
A focus group was asked to describe their DIY painting process. They were encouraged to use sticky notes to document their thoughts and feelings. I then interpreted those notes and crafted a concise user journey for the DIY painting process.
![](https://cdn.myportfolio.com/1d792f49fd8ea60e3598828f39d33582/78c6b31cd9d9a5e22ce51f15_rw_1200.png?h=0d2ec86feea27fe0fad68de1870edf55)
ANALYSIS
I held a whiteboarding session to synthesize the focus group results.
I broke the painting process down into four segments and mapped the customer journey into
those themes. I measured those themes against the client's different color tools to look for gaps and opportunity spaces. I also sketched out the general structure for the final consumer journey in this step.
those themes. I measured those themes against the client's different color tools to look for gaps and opportunity spaces. I also sketched out the general structure for the final consumer journey in this step.
![](https://cdn.myportfolio.com/1d792f49fd8ea60e3598828f39d33582/79f1cad72339342457ebf885_rw_1920.jpg?h=bbd2fab58f0952e8b116939b3374ed5e)
DELIVERABLES
The final step is to take the results from the whiteboarding session and synthesize it into a client facing document.
I used Axure to create a clean and concise journey. User quotes were added to each step in the journey for empathy.
![](https://cdn.myportfolio.com/1d792f49fd8ea60e3598828f39d33582/f2b6251e43ec50b93717a16a_rw_1920.jpg?h=1da984a3163728eeaff2c58dcea1fb13)