THE PROBLEM
The painting process has many steps that consumers need help to navigate.
A focus group was asked to describe their DIY painting process. They were encouraged to use sticky notes to document their thoughts and feelings. I then interpreted those notes and crafted a concise user journey for the DIY painting process.
ANALYSIS
I held a whiteboarding session to synthesize the focus group results.
I broke the painting process down into four segments and mapped the customer journey into
those themes. I measured those themes against the client's different color tools to look for gaps and opportunity spaces. I also sketched out the general structure for the final consumer journey in this step.
those themes. I measured those themes against the client's different color tools to look for gaps and opportunity spaces. I also sketched out the general structure for the final consumer journey in this step.
DELIVERABLES
The final step is to take the results from the whiteboarding session and synthesize it into a client facing document.
I used Axure to create a clean and concise journey. User quotes were added to each step in the journey for empathy.
