The painting process has many steps that consumers need help to navigate.
A focus group was asked to describe their DIY painting process. They were encouraged to use sticky notes to document their thoughts and feelings. I then interpreted those notes and crafted a concise user journey for the DIY painting process.
I held a whiteboarding session to synthesize the focus group results. 
I broke the painting process down into four segments and mapped the customer journey into
those themes. I measured those themes against the client's different color tools to look for gaps and opportunity spaces. I also sketched out the general structure for the final consumer journey in this step.
The final step is to take the results from the whiteboarding session and synthesize it into a client facing document.
I used Axure to create a clean and concise journey. User quotes were added to each step in the journey for empathy. 
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