Does this content communicate in the way that it needs to?
This audit was completed for a large computer company. The goal of this audit was to identify the different levels of hierarchy within the website as well identify how effective the content was. The content was assigned a level of hierarchy and a rating of how relevant it was for the consumer.
Are there enough recipe options for consumers with special diets?
This audit was completed for a large food retailer who wanted users to be able to filter through their recipes with vegetarian and gluten free tags. The goal of this audit was to identify if the recipes listed were correctly or incorrectly marked as vegetarian or gluten free. This audit was then shared with our development group to make sure the recipes were tagged accurately.
Is this content still relevant under the new brand guidelines?
This audit was completed for a large food retailer who wanted to know if the content on their recipes blog was still relevant to their new business model and brand positioning. The goal of this audit was to measure the blog content against the companies newly developed brand pillars. Content that was aligned with these pillars received a high score while content that was not aligned with the brand pillars received a low score.
