SKETCHES
I wanted to focus on imagery that would convey a warm and loving home for these dogs to create an emotional response from potential adoptees. 
DESIGN
Many rescue dogs come from stressful backgrounds, communicating a calm energy is essential for rescue groups.
The final mark is blue to convey a calm energy. The labrador in the negative space represents the three classic colors of the labrador breed. Horizontal and vertical lockups are displayed, but vertical is the preferred lockup. 
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